Rachel Zoe

Rachel Zoe

Rachel Zoe

 Rachel Zoe launches collection online

Rachel Zoe For the August 1 launch at 12pm EST, there will be behind-the-scenes footage from the making of Zoe's own fashion line as well as a question-and-answer session on the site ("The chicest part? I will be chatting LIVE during the event with all of you. Way fun!").

Rachel Zoe While the line features some of Zoe's 1970s-inspired signature styles such as flared pants, frills, and maxi dresses, most of the items are less flamboyant than what she personally wears and became famous for. The launch has been described by some fashion media as the most eagerly awaited debut since Victoria Beckham's first collection in 2008.